Types of commercial content that may appear
- Display advertising
- Sponsored content or paid placements
- Partner promotions or commercial mentions
- Affiliate or referral links where applicable
Editorial independence
Commercial content should not be presented in a way that could reasonably mislead users into thinking it is independent editorial content.
Where editorial content is published, sponsored or promotional material should remain clearly distinguishable from independent articles, guides or informational pages.
How commercial content may be identified
Commercial material may be identified with labels such as sponsored, advertisement, promoted or partner content, depending on the format and placement.
The purpose of these labels is to make the nature of the content clear to users at the point where it appears.
Advertising technology and measurement
Advertising services may use cookies, measurement tools or similar technologies where such services are active on the websites.
Information about cookies, browser technologies and related data use should be read together with the Cookie Notice and Privacy Policy.
Affiliate or referral arrangements
Where applicable, some links or commercial references may result in a referral fee, commission or similar benefit to the operator.
Where this is relevant to a page or feature, it should be disclosed in a clear and reasonable manner.
Questions about commercial content
Questions about advertising, sponsored content, partnerships or commercial arrangements may be directed through the relevant contact route published on the Contact page.